Amazing Things (Lumen)
In the final quarter of 2021, nearly a year after rebranding CenturyLink to Lumen, our team saw the need to infuse more humanity into our brand story. When tasked with branding our annual Analyst and Leadership forums, we chose to show what “furthering human progress through technology” looked like in action. In a series of videos and event graphics, we used visual storytelling to show how technology can unlock human potential and empower them to do “Amazing Things”.
Ultimately, the “Amazing Things” direction was so well received that it was leveraged for our exhibitor branding at Cisco Live and for Kate Johnson’s first all-hands as Lumen CEO.
Platform Graphics and Videos
Our “Amazing Things” event posters included QR codes that linked to corresponding videos. While these videos were played throughout the event, the posters gave our audiences hands-on access to our brand narrative.
